The Commissioned Artwork: When Art Meets Business
Creation of Artwork and Corporate Events with the Artist Jo di Bona
Creation of Artwork and Corporate Events with the Artist Jo di Bona
A UNIQUE CREATION FOR A STRONG IDENTITY
Commissioning a work of art is much more than a simple acquisition : it is a meaningful approach that allows a company, institution, or individual to assert their identity, highlight their values, and forge a strong connection with the artistic world. Unlike a traditional purchase, a commissioned artwork is designed with a specific context, space, or message in mind.
JO DI BONA AND MANTU: AN INSPIRING COLLABORATION
One of Mantu’s partners reached out to Galry and street artist Jo Di Bona, a leading figure in pop graffiti, to create an original artwork.
The goal? To offer Mantu a powerful piece, rich in meaning and energy.
The artwork was unveiled during a special event, bringing employees together. This moment of sharing and discovery helped embed this artistic initiative at the heart of the company, embodying its culture and spirit of innovation.
WHY COMMISSION A WORK OF ART?
For a company, commissioning an artwork is a unique opportunity to:
- Assert its identity through an original creation that reflects its values.
- Offer a memorable experience to employees and partners.
- Support contemporary creation by providing artists with a platform for expression.
- Enhance the company’s image through a strong and distinctive cultural approach.
DIGITAL PRINTS TO EXTEND THE EXPERIENCE
In addition to the original artwork, signed digital prints by the artist were created and given to Mantu employees. This initiative helped extend the impact of the artistic creation, further engaging the teams and offering them a unique keepsake.
ART: A POWERFUL LINK BETWEEN BUSINESS AND CREATIVITY
This collaboration between Mantu and Jo Di Bona perfectly illustrates how art can be integrated into the corporate world—not just as a decorative element, but as a powerful vehicle for values, creativity, and cohesion. A commissioned artwork becomes a strong symbol, capable of inspiring and uniting people.
Want to learn more about commissioned artworks and their impact? Discover our other collaborations and contact us to imagine your own artistic project together!
